Property Video Tours in London: Do They Really Help Sell Homes Faster?

Enrico Biga
Nov 24
2 min read

In today’s fast-moving property market, online listings are often the first (and sometimes only) chance to impress potential buyers or renters. While high-quality photos remain essential, more and more agents and developers are turning to property video tours to give their listings an edge.

But do they really make a difference when it comes to selling homes faster? Let’s take a closer look.

Why Property Video Tours Are in Demand in London

Buyers and renters increasingly expect immersive content. A video tour allows them to:

Explore the flow and proportions of a property without leaving home
Understand how rooms connect and interact
Get a feel for atmosphere and lifestyle details
Build trust before arranging a viewing

For overseas buyers or time-poor professionals in London, video tours often serve as the deciding factor in whether they schedule an in-person visit.

What the Numbers Say

Listings with video receive 403% more enquiries than those without (according to Domain).
Properties marketed with video are shared more often on social media, expanding reach at no extra cost.
Agents report reduced wasted viewings — because buyers who visit after seeing a video are already pre-qualified.

In short: video doesn’t just look good, it saves time and accelerates the sales process.

Photography vs. Video: Do You Need Both?

Absolutely. Photography delivers quick, scroll-stopping impact, while video goes deeper. Together, they provide a complete marketing package:

Photography captures crisp details for brochures, portals, and search results.
Property Video, bring the space to life, adding context and movement.
Drone property photography and video highlight exteriors, gardens, and location — especially valuable for premium homes and developments.

The Business Case for Property Video Tours

For estate agents: Fewer wasted viewings, stronger engagement, faster sales.

For developers: A powerful tool to market show flats or off-plan units to remote buyers.

For landlords: An Airbnb or rental listing with video builds trust and helps justify premium rates.

Investing in professional video isn’t just a “nice extra” — it’s becoming a key part of modern real estate marketing.

Why Work With a Professional

DIY video is easy, but it rarely does justice to a property. A professional property photographer and videographer knows how to:

Use stabilised equipment for smooth, cinematic footage
Control light and composition for flattering results
Edit with pacing and music that tells a story
Incorporate lifestyle and drone shots for maximum impact

Final Thoughts

In a competitive London property market, professional property video tours in London are one of the fastest ways to engage buyers, reduce wasted time, and ultimately sell homes quicker.

👉 Thinking of adding video to your property marketing? Get in touch today to discuss bespoke video packages.